Editor
- Copy chief. TBWA\Media Arts Lab. Apple’s dedicated, worldwide creative agency. Los Angeles. 2015–2023.
Created the copyediting service, emphasizing—
- High craftsmanship, and rigorous application of “Apple Marketing Communications Style” throughout every expression of the Apple brand—while strengthening and clarifying the fizz, verve, and edge of writers’ intentions.
- Integration with teams in creative, business affairs, strategy, and public-relations departments
- Coordination with project managers, with deadline-driven, 100% on-time delivery of all decks, 24 hours a day, seven days a week
- Drafted news stories from notes for public relations.
- Reported on current market vernacular for account executives.
- Published weekly newsletter on copyediting.
- Created and maintained “Media Arts Lab Style Guide” as a comprehensive, searchable database of brand knowledge.
- Developed “MAL Style Guide” app.
- Editor. Culture Is Our Business. Los Angeles. 2023–2024
- Copyeditor. Preacher. Creative agency. Austin. 2023–2024
- Editorial consultant. Emerson Collective. Social-change organization. Palo Alto, California. 2018–2023
- Copyeditor. TBWA\Chiat\Day LA. Creative agency. Los Angeles. 2015–2018
- Copyeditor. TBWA\MAL FOR GOOD. Creative agency for nonprofits. Los Angeles. 2015–2017
- Manuscript editor. Cinenovel. Publisher. Los Angeles. 2007
- Copyeditor. Curtco. Magazines, “Robb Report Motorcycling,” and “Worth.” Malibu, California. 2005
Leadership
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Journalism
Founded Cinema Minima for Movie Makers Worldwide in 1997.Spreading the revolutionary gospel that great movie makers can flourish far from the established capitals of the film industry, Cinema Minima provided encouragement as well as market intelligence for midcareer film professionals on five continents. Two-thirds of its audience make their careers outside of the United States.
- As executive editor, recruited and led thirty accredited correspondents—reporting from film markets and film festivals across Africa, Asia, Europe, India, North America, and South America—to win a worldwide audience that made it the most-visited filmmaker website in the world in 2005 (per Amazon Alexa rating).
- Promoted career connections with Cinema Minima “Far from Hollywood” networking events in Paris and in Mumbai.
- Offered provocative industry insight with its “Sustainable Cinema” educational inititiative.
- In 2007, developed the first filmmaker-news app for iPhone, and produced the first filmmaker-news podcast.
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Business
Challenging industrial-supply giants with plucky, national direct-marketing business-to-business campaigns, led twenty-five employees to annual sales of $5 million, as chief executive officer of Aa: Badges & Tags Corporation, a manufacturer of industrial marking devices, in Houston, from 1982 to 1992. Created trademarks “ToughTags,” and “WriteNow Tags,” for advertising campaigns that won market share from larger, established competitors.
Publications
- Handbook: “The Clarence Style Guide for Advertising and Marketing Communications.” Author. In preparation
- App: “Clarence Style.” Marketing communications style guide. Author, and developer. In alpha test
Editorial styles
- AP style, per “Associated Press Stylebook”
- Apple style, per “Apple Marketing Communications Style Guide”
- Chicago style, per “Chicago Manual of Style”
- JAMA/AMA style, per “Journal of the American Medical Association,” “AMA Manual of Style”
Languages
- American English. Competence: native
- Metropolitan French. Competence: CEFRL B1 intermediate
Training and Education
- Story analysis. UCLA Extension
- Public speaking and sales presentations. Apple Houston Market Center
- Documentary film production. Rice University Media Center
- Graduate study in art history. University of Chicago
- B.A., Visual studies. Brown University
Professional associations
- ACES: The Society for Editing
- Editorial Freelancers Association
Contact
Contact Add vCard to your contacts.
Email clarence@burbridge.work
LinkedIn linkedin.com/in/burbridge
Download
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